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HOT SPOT: MERCURY MARINE: ANCHORING THE FAMILY

Published on .

Boats become the perfect setting for spending time with the family in a new 60-second spot for Mercury Marine from Fallon McElligott, Minneapolis. The $1.25 million campaign is running in select markets, with newspaper and radio ads supporting. The TV spot is set to the Harry Chapin ballad "Cat's in the Cradle."
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