HOT SPOT, MILKY WAY: VISITORS FROM ANOTHER MILKY WAY

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M&M/Mars' Milky Way adopts an out-of-this-world strategy with a cleverly inspired "X Files"-style campaign from D'Arcy Masius Benton & Bowles, St. Louis and New York. In the series of four spots which broke on the Super Bowl post -game show, the theme line is "Chocolate, caramel and beyond."
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