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HOT SPOT: OLD MILWAUKEE;AS THE CAN TURNS

Published on .

Stroh Brewery Co. twists brand taste perceptions in a spot from Hal Riney & Partners, San Francisco. The commercial for Old Milwaukee describes a four-month independent taste test to find the best-tasting beer in the U.S. After a s ingle can turns to show several major-label brands, it finally stops to reveal the winner-and a tagline: "So when you want the best-tasting beer, now you know where to turn." The 30-second spot is airing primarily on sports event s on NBC, Fox and ESPN.
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