×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HOT SPOT:MYLANTA;AN ANTACID JUST FOR TOT TUMMIES

Published on .

Created for "tummies"

2 to 11 years old, new Children's Mylanta Upset Stomach Relief is getting an estimated $7 million ad push from Johnson & Johnson/Merck Consumer Pharmaceuticals Co. The network TV campaign kicks off today, via Saatchi & Saatchi Advertising's Healthcare Connection, New York. Mylanta is the first antacid to target kids.

In this article:
Most Popular