HOT SPOT:MYLANTA;AN ANTACID JUST FOR TOT TUMMIES

Published on .

Created for "tummies"

2 to 11 years old, new Children's Mylanta Upset Stomach Relief is getting an estimated $7 million ad push from Johnson & Johnson/Merck Consumer Pharmaceuticals Co. The network TV campaign kicks off today, via Saatchi & Saatchi Advertising's Healthcare Connection, New York. Mylanta is the first antacid to target kids.

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