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HOT SPOT:NORELCO

Published on .

A buzz over new razor

Norelco, a division of Philips Electronics North America, will spend slightly under $20 million to publicize its new Norelco Reflex Action Razor. D'Arcy Masius Benton & Bowles, New York, created the campaign, with print work breaking in magazines including Men's Fitness, GQ and Men's Health in September.

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