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HOT SPOT: NORTEL: WATCHING THE SIGNALS

Published on .

Northern Telecom Caribbean and Latin America this month breaks a new branding campaign designed to highlight telecom access issues unique to the region. The work, from J. Walter Thompson Co., Miami, also uses the philosophy of supp orting regional media with local ad buys. Four print executions are running in Latin Trade, AmericaEconomia and Newsweek en Espanol, and will be supplemented by local ad buys.
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