×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HOT SPOT: NTB: SEARS ROLLS OUT ADVERTISING FOR NEW TIRE STORES

Published on .

Sears, Roebuck & Co.-positioning its new NTB National Tire & Battery off-mall stores as a no-hassle tire buying experience that treats customers with dignity-on June 1 launched a TV, radio and newspaper campaign in 14 markets, including St. Louis, Houston, Boston and Cincinnati. Tagged "We're everything you want, nothing like you'd expect," the spots are from Ogilvy & Mather, New York, and Chicago.
Most Popular
In this article: