HOT SPOT: NTB: SEARS ROLLS OUT ADVERTISING FOR NEW TIRE STORES

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Sears, Roebuck & Co.-positioning its new NTB National Tire & Battery off-mall stores as a no-hassle tire buying experience that treats customers with dignity-on June 1 launched a TV, radio and newspaper campaign in 14 markets, including St. Louis, Houston, Boston and Cincinnati. Tagged "We're everything you want, nothing like you'd expect," the spots are from Ogilvy & Mather, New
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