HOT SPOT: OWEN CORNING;BEYOND INSULATION

Published on .

Seeking to broaden its image beyond insulation, Owens-Corning will break a new campaign from Fahlgren, Toledo, Ohio, next week. Ads tout the benefits of linking various Owens-Corning products in a system for the home. Fall ads will promote insulation and soundproofing material; spring 1997 ads will push roofing, siding and windows. In a new twist, media plans include female-oriented outlets in addition to the traditional sports and home improvement media.
In this article:
Most Popular