Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Seeking to broaden its image beyond insulation, Owens-Corning will break a new campaign from Fahlgren, Toledo, Ohio, next week. Ads tout the benefits of linking various Owens-Corning products in a system for the home. Fall ads will promote insulation and soundproofing material; spring 1997 ads will push roofing, siding and windows. In a new twist, media plans include female-oriented outlets in addition to the traditional sports and home improvement media.
Most Popular
In this article: