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Published on .

"Wake up and react. This is the moment" is the hook Target DDB Needham Venezuela, Caracas, used for a campaign using TV, radio, print, outdoor boards and promotional materials for Pope John Paul II's trip to Venezuela earlier this month. Target estimated the campaign for the Coordinating Commission for the 1996 Papal Visit would have cost $31 million if it hadn't secured contributions by media and suppliers.
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