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HOT SPOT: PBS: DOING THINGS BARNEY'S WAY

Published on .

A short kid takes control of his world using the philosophy taught by the individual barbecuing in his yard-Barney-in the latest campaign for the Public Broadcasting Service. The four commercials show how PBS programming can enhance viewers' lives. The campaign keeps the previous image effort's tagline, "If PBS doesn't do it, who will?" The spots are the first-ever created together by the new team of lead creatives at San Francisco agency Hal Riney & Partners, Senior VP-Executive Creative Directors Dave O'Hare and Steve Sweitzer.
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