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HOT SPOT: PEERLESS: TAPPING INTO EASY INSTALLATION

By Published on .

A campaign from Peerless Faucets emphasizes the ease of installation. At a Pro Bowl game a fan unfolds a "Go Wildcats" banner; next to him a man unfolds one that reads "I installed my own faucet this weekend." The words also appear on the back of newlyweds' car. The campaign breaks this month on cable TV via Henderson Advertising, Greenville, S.C.
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