×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HOT SPOT: PEPPERIDGE FARM: BREAD ADS WITH A TWIST

Published on .

The staff of life crooks a bit in this new effort for Pepperidge Farm Swirl bread from Saatchi & Saatchi Advertising, New York. The campaign, which uses outdoor for the first time, visually points up the bread's swirl design with headlines like "Your usual breakfast just took an amazing turn." Print for the Campbell Soup Co. unit breaks in July magazines; outdoor will run initially in Boston.
In this article:
Most Popular