HOT SPOT: PEPPERIDGE FARM: BREAD ADS WITH A TWIST

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The staff of life crooks a bit in this new effort for Pepperidge Farm Swirl bread from Saatchi & Saatchi Advertising, New York. The campaign, which uses outdoor for the first time, visually points up the bread's swirl design with headlines like "Your usual breakfast just took an amazing turn." Print for the Campbell Soup Co. unit breaks in July magazines; outdoor will run initially
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