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HOT SPOT: PEPSI;PEPSI'S HIGH-TECH TOY STORY

Published on .

'Twas the night before Christmas, and Pepsi-Cola Co. wants you to use your mouse. Pepsi this week begins a holiday promotion that enables consumers to redeem proofs-of-purchase for $5 rebates on Microsoft Corp.'s CD-ROM titles. BBD O Worldwide, New York, teamed with animation specialists Blue Sky Studios and Pixar Animation Studios to create Christmas ornament characters. TL Partnership, Dallas, created the promotion.
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