HOT SPOT: PURELY COTTON: SOFTER IS BETTER FOR COTTON TISSUE

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Touting the first innovation in toilet paper in more than 100 years, Linters broke an estimated $3 million to $4 million advertising campaign in West Coast markets for its Purely Cotton brand. The three spots, from Kaleidoscope Advertising & Design, Ponte Vedra Beach, Fla., and EvansGroup, Seattle, are tagged, "Purely Cotton. Never before . . . naturally better."
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