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Published on .

Emmitt &

`The Don'

Emmitt Smith (r.) is among the Reebok International endorsers who will be coming with a request to "The Don," played by "Soul Train" creator Don Cornelius, in a funky $10 million brand campaign that runs through December. The request is granted by swearing the marketer's mantra "This is my planet." Also in the spots are back-in-style blaxploitation stars Pam Grier, Richard Roundtree and Fred Williamson. Leo Burnett USA, Chicago, handles.

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