Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Four TV spots breaking Feb. 6 will launch Rubbermaid Home Products' biggest ad campaign in five years, the first work from Meldrum & Fewsmith, Cleveland. Ads themed "Ideas that last" show simple ways Rubbermaid products make life easier and conclude with an offer for a book, "1,001 Solutions for Better Living." Rubbermaid spent about $6 million on print in `95.
Most Popular
In this article: