HOT SPOT: SAMSONITE: PACKING FOR A GLOBAL EFFORT

Published on .

Samsonite Corp. this month launched a new $30 million global advertising campaign from new agency TBWA Chiat/Day, Venice, Calif. Two TV spots, which will air both in the U.S. and in international markets, were shot on location in Los Angeles and feature EZ Cart luggage products.
Most Popular
In this article: