HOT SPOT: SCHICK: SPORTY APPROACH TO SHAVING

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The actors are as flexible as the razors in two new spots for Warner-Lambert Co.'s Schick brand that began airing last week on network TV. The ads from J. Walter Thompson USA, New York, feature artistic shots of various sports to demonstrate the improved control of the newly designed Tracer FX razor. This is the first spot in a $100 million campaign.
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