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HOT SPOT: SEARS: TEAMING WITH WNBA

Published on .

Sears, Roebuck & Co. urges women to grab the ball in seeking opportunity as it debuts its sponsorship of the WNBA. The 30-second spot from Ogilvy & Mather, Chicago, features seven players from the new women's league and will run during 33 nationally televised WNBA games on NBC, ESPN and Lifetime. Sears also will sponsor a sweepstakes and in-store events throughout the inaugural WNBA
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