HOT SPOT: SHAKE 'N BAKE: HELP, AGAIN, FOR CHICKEN

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Children use their own words to describe how one uses Kraft's Shake 'n Bake in this new network TV spot, tagged "Mom's other little helper," which broke last week. The effort recalls imagery from the "We helped" commercial for the brand in the 1970s. This new take, from Ogilvy & Mather Worldwide, Chicago, is aimed at heavy product users.
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