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HOT SPOT: STARBURST: A SILLY TWIST FROM MARS

Published on .

Sophomoric humor abounds in a campaign for M&M/Mars' Starburst Fruit Twists, breaking this week on network TV. Mars hopes to have the target audience-teens-mimicking the action of the unseen character in this commercial who waggles Fruit Twists at unimpressed females while handing them absurd pickup lines. Grey Advertising, New York, handles.
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