×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HOT SPOT: STARBURST: A SILLY TWIST FROM MARS

Published on .

Sophomoric humor abounds in a campaign for M&M/Mars' Starburst Fruit Twists, breaking this week on network TV. Mars hopes to have the target audience-teens-mimicking the action of the unseen character in this commercial who waggles Fruit Twists at unimpressed females while handing them absurd pickup
In this article:
Most Popular