HOT SPOT: STROH'S: WORKING HIS WAY TO A FREE BREW

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For the first time in four years, Stroh Brewery Co. is airing commercials for its flagship brew, Stroh's. The ads, created by W.B. Doner & Co., Southfield, Mich., are running only in Detroit and Pittsburgh, and feature a quick-witt ed bellhop who tricks hotel guests into giving him bottles of their Stroh's beer. The tagline: "Unscrew a fire brew."
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