For the first time in four years, Stroh Brewery Co. is airing commercials for its flagship brew, Stroh's. The ads, created by W.B. Doner
& Co., Southfield, Mich., are running only in Detroit and Pittsburgh, and feature a quick-witt ed bellhop who tricks hotel guests into giving him bottles of their Stroh's beer. The tagline: "Unscrew a fire brew."