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HOT SPOT: TROPICANA

Published on .

Big Apple & oranges

Tropicana Dole Beverages is squeezing the Big Apple with a $5 million ad blitz designed to reach 13 million New Yorkers. The out-of-home, TV and radio campaign for Pure Premium from FCB/Leber Katz Partners includes a promotion with WFAN radio personality Don Imus.

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