Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

U.S. Robotics compares the speed of its new x2 56K modems to that of a rocket in a new spot featuring Sally Ride, whose 1983 space shuttle flight made her the first U.S. woman astronaut in space. "Who says space is the final front ier?" Ms. Ride asks. The spot from Leap Partnership, Chicago, breaks today on network, cable and spot TV. It's the third U.S. Robotics commercial this year to feature celebrity icons of scientific or technological achievement, fol lowing spots starring physicist Stephen Hawking and Apple Computer co-founder Steve
Most Popular
In this article: