HOT SPOT: VALENTINE'S DAY ADS: BURNETT BUDDIES UP FOR VALENTINE'S

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Hallmark Cards' latest TV commercial (top) features singer Ray Charles giving Valentine's Day greetings to three beauties who "sneak a peek" at Hallmark's logo on the back of the cards he gives them. The Pillsbury Doughboy is cav orting in a 30-second spot (bottom), showing how to decorate Pillsbury's refrigerated sugar cookies. Kellogg Co.'s animated "Snap," "Crackle" and "Pop" promote red-and-white special editions of Rice Krispies; the cereal appea rs for a limited time. All of the Valentine's Day advertising is from Leo Burnett USA,
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