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Published on .

Stock films are combined with new b&w footage to introduce Lee Co.'s two new product lines, Flares for women and Dungarees for both sexes. The 30- and 60-second spots-created by Fallon McElligott, Minneapolis-will premiere this week in conjunction with the start of the WNBA season. The commercials and print ads in the campaign feature the tagline "The new look of Lee."
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