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HOT SPOT: WHIRLPOOL;MAKING YOUR WORLD A LITTLE EASIER

Published on .

Whirlpool Corp. returned to national TV on Halloween to launch its new AccuBake System range. It's the first TV work from Campbell-Ewald, Warren, Mich. Print in 40 consumer books supports. Spots are tagged "Making your world a lit tle easier," a line brought back from the mid-1980s. The TV effort runs through mid-December and resumes in the first quarter.
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