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Published on .

Adidas does it again as "Adaptation" director Spike Jonze and alleged flame Karen O. of the Yeah Yeah Yeahs team up to create a sublime dreamscape in which the new Adidas_1 "intelligent" shoe literally creates the world around it. See it now before you see it in Cannes.

Agency: 180/ TBWA. Exec creative director/copywriter: Chuck McBride. Creative director/art director: Joe Kayser. Director: Spike Jonze (MJZ).

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