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HOT WHEELS, HOT BURGERS & BARBIE

Published on .

McDonald's Corp. will offer miniature Hot Wheels versions of actual Nascar vehicles currently in competition in a new Happy Meal promotion that launches Aug. 14. So as not to ignore little girls, the burger giant at the same time will have available another hot Mattel brand for them -- four Barbie figurines. One Barbie and one Hot Wheels will be offered each week for four weeks. Leo Burnett USA, Chicago, created one :30 and two :15s supporting the promotion. Copywriter: Catherine Powless. Art director: John Sapienza.
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