HotBot ad campaign expands

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Wired Digital said it was expanding the ``Search Smarter'' TV ad campaign for its HotBot search engine into 12 markets. Wired Digital, a division of Lycos, also said it is introducing radio spots in those markets this week.The new TV markets are Atlanta; Baltimore; Denver; Portland, Ore.; and San Diego. Wired Digital's advertising agency of record, Goodby, Silverstein & Partners, San Francisco, created the campaign, which broke last fall.

Copyright February 1999, Crain Communications Inc.

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