HotBot lets advertisers target business users

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HotWired Network, a Web arm of Wired Ventures, unveiled a feature with its HotBot search engine allowing advertisers to reach only users coming from a Fortune 1,000 Web address. The features allows a new way for advertisers to target Web banners to business users.

Separately, HotWired also unveiled Webmonkey, a new site billed as a "tuneup station for the Web." Webmonkey will offer a variety of tutorials, software analysis and a technical advice column.

Copyright August 1996 Crain Communications Inc.

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