Hotel ass'n extends brand

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Leading Hotels of the World, a New York-based marketing and sales organization for 315 luxury hotels worldwide, launched Leading Small Hotels of the World, a brand extension in the luxury boutique market. A TV campaign on CNN International and a print effort in international newspapers such as The Financial Times are expected to launch Jan. 1. The agency couldn't be determined at deadline.

Copyright September 1999, Crain Communications Inc.

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