HotJobs.com, an online recruiting company, is testing a guerilla marketing campaign in Seattle, in which HotJobs.com evangelists (complete with soap boxes) will be strategically located at numerous Seattle street corners, touting inspirational messages regarding one's career path. Other marketers will be on-hand to offer pedestrians information about HotJobs.com and company-branded collateral. These evangelists will encourage passersby to write something fun or inspirational on chalkboards. Participants will have Polaroid photos taken of them holding the chalkboard with their written messages, in an effort to help them stay inspired. Eisnor Interactive, New York, created the campaign.
Copyright November 2000, Crain Communications Inc.