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HotSocket taps power of media providers

Published on .

Online direct-marketing company HotSocket will begin partnering with media providers to create and drive campaigns for clients, including offline direct marketers looking to acquire customers on the Web and online marketers seeking better results. By combining back-end technology and information with media companies, HotSocket plans to increase accountability on media spending. Partners are undisclosed.

Copyright October 2000, Crain Communications Inc.

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