The U.S. House of Representatives this afternoon began considering its juvenile justice bills, and ad groups are worried that several amendments being offered could cause major woes for marketers. Today or tonight, the House is expected to consider a House version of the Senate measure being offered by Sens. John McCain (R., Ariz.) and Joe Lieberman (D., Conn.). The House version, floated by Rep. Zach Wamp (R., Tenn.), would require marketers to include labeling for violent content in movies, videogames and music, and also to carry the labeling on any advertising for the products. "It's compelled speech," one ad group official said this morning. Other amendments would condemn the entertainment industry, in part for using "wanton violence in its advertising campaign directed at young people."
Copyright June 1999, Crain Communications Inc.