Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

House panel OK's sweepstakes limits

Published on .

Prospects for a new sweepstakes law winning approval by Congress this year got a major boost Sept. 30 as a House panel unanimously OK'd a sweepstakes bill that differed in only minor respects from an earlier Senate approved version. The House bill would require marketers to say three times no purchase is needed and that purchase doesn't increase the chance of winning; give the postal service new powers to stop mailings; limit government look-alikes; and require marketers to quickly remove people from lists, when requested.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: