An effort to strengthen anti-gun laws by requiring violence labeling of movies, videos, music and broadcast programming and their advertising was rejected today by the House of Representatives on a 226-161 vote. It was the second major rejection of an attempt to impose restrictions on content based on violence, and the vote apparently will leave the gun bill without significant direct effect on advertising or marketing. Last night, the House rejected a proposal from Rep. Henry Hyde (R., Ill.) that would have created a new curb on the sale of "excessively violent'' products to teen-agers. The proposal the House rejected today was sponsored by Rep. Zach Wamp (R., Tenn.). It would have required the Federal Trade Commission to come up with a "labeling'' system for violent content if marketers didn't come up with one voluntarily.
Copyright June 1999, Crain Communications Inc.