Rep. Cliff Stearns, R-Fla., joined a bipartisan group of legislators in unveiling the Consumer Privacy Protection Act, which is aimed at the collection of personally identifiable data.
While the bill is broader than similar legislation introduced in the Senate by Commerce Committee Chairman Ernest "Fritz" Hollings, D-N.C., because it covers offline and online marketers, the House proposal takes a much narrower view of how it aims to protect a consumer's personal information.
The bill wouldn't apply
Legislators at a press conference to unveil the bill suggested that the limits placed on FTC action may have been written overbroadly and could be changed in a final version.
Rep. Stearns said the decision to include offline as well as online marketing reflects concerns that consumers have and will help to promote consumer confidence. He also said the underlying principle of his legislation is "to do no harm" while promoting privacy and the free flow of information.