The U.S. House of Representatives on July 18 gave voice vote approval that would make sending a marketing e-mail with a false address or domain name a misdemeanor criminal offense. The legislation by U.S. Rep. Heather Wilson (R., N.M.) would also require commercial e-mail to be labeled and make it illegal to send "junk'' e-mail to someone who has asked to be removed from a list. The Direct Marketing Association, while generally supporting the legislation, said it had some concerns about two parts: One gives a private right of action that lets individuals sue marketers for violation, and the other lets the government sue marketers when marketers violate policies posted by Internet service providers. Similar legislation is pending in the Senate.
Copyright July 2000, Crain Communications Inc.