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HP airs first infomercial

Published on .

Hewlett-Packard Co., Palo Alto, Calif., has created its first infomercial, a 28.5-minute program promoting its new greeting card kits. HP last month introduced the Printable Expressions Greeting Card Collections, a line of $23.99 packages that let consumers create custom cards using inkjet printers. The infomercial, from Tyee Group, Portland, Ore., initially will run on cable TV and in regional spot broadcast starting Oct 23. and continue to appear through Dec. 23.

Copyright October 1998, Crain Communications Inc.

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