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HP, AOL in co-marketing alliance

Published on .

Hewlett-Packard Co. and America Online announced they are entering into a strategic alliance to bring enhanced printing and e-commerce solutions to key AOL brands. HP and AOL are collaborating on several online areas to provide greater ease of use, better output and additional print-related options for consumers. Under the agreement, HP also will become an anchor tenant in Shop@AOL. The program will be phased in beginning in spring 2000. The companies say they will also engage in joint marketing efforts.

Copyright November 1999, Crain Communications Inc.

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