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HP CONTINUES NEXT PHASE OF GLOBAL EFFORT

Published on .

(Sept. 10, 2001) -- Hewlett-Packard Co. breaks the next phase of its "Invent" global brand campaign in November, the start of its new fiscal year. The campaign, by Omnicom Group's Goodby, Silverstein & Partners, San Francisco, debuted briefly in the U.S. this spring before unfurling in Europe.

Copyright September 2001, Crain Communications Inc.

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