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HP OKs creative in $200 mil push

Published on .

Hewlett-Packard Co. gave final approval on creative for its $200 million global brand campaign, including two TV spots featuring Carly Fiorina, its new CEO. Ms. Fiorina appears in, and provides the voice-over for the spots, but she is not identified, according to people familiar with the campaign. The effort breaks on Dec. 1; Goodby, Silverstein & Partners, San Francisco, handles creative.

Copyright November 1999, Crain Communications Inc.

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