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HP goes to Saatchi

Published on .

Hewlett-Packard Co.'s Home Products Division named Saatchi & Saatchi, San Francisco, agency of record, as expected (AA, Aug. 12). The move formalizes the project work Saatchi has been doing on the division's Pavilion home PC. Billings are likely to be below the $15 million to $20 million anticipated earlier this year.

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