CKS SiteSpecific has been chosen to handle The Hub's new Web site. The Hub
, a joint venture of America Online and New Line Cinema, launched its site this week with online stores and a joint deal with Tower Records. SiteSpecific is designing the campaign, which aims to attract the young male audience with cutting edge, high-tech ads that push the entertainment site as the cool place to go.
Copyright September 1997, Crain Communications Inc.