Hugh Hefner Gets Xtreme|
Client: X Games IX
Brand: X Games
Agency: Ground Zero Advertising, Los Angeles
After sneaking onto the grounds of the Playboy mansion in Los Angeles, skateboard star Bob Burnquist is confronted by Hugh Hefner and two ditzy bunnies.
Special FX Surprise|
Brand: Wega TV
Agency: Fallon, London
Bursting from the body of a stranger at the front door, a grateful creature thanks a consumer for purchasing a Sony Wega HDTV.
Beyonce's Latest |
Client: Pepsi-Cola Co.
Agency: BBDO New York
Arriving at a late-night gas station in her gull-doored sports car, Beyonce Knowles struts her stuff to the Pepsi machine, striking the lone gas attendent speechless with celebrity awe. "I get that a lot," she says with a awkward wink ending a stiff, self-conscious performance.
Slightly Smeared Breasts|
Client: Humpty Dumpy Potato Chip Co.
Brand: Ketchup Chips
Agency: Goodgoll Curtis, Toronto
After gobbling down a bag of greasy, ketchup-powdered chips, a teenage girl wipes her hands in a way that shocks her date's parents.
Wacking the Whopper|
Brand: Angus Beef Thickburgers
Title: "Bread Competition"
Agency: Mendelsohn/Zien, Los Angeles
In a direct "Battle of the Buns" attack on Burger King's Whopper and McDonald's Big Mac, Hardees notes: "A guy shouldn't have to eat a pound of bread to get 1/2 pound of meat."
Metal and Ice|
Brand: Smirnoff Ice Triple Black
Agency: J. Walter Thompson
In three variations on a theme, blocks of ice meets metal tools in a traumatic encounters revealing a frosty malt beverage inside.
The Horror Outside|
Client: Value City Department Stores
Brand: Ten Under Ten Sale
Agency: Cliff Freeman and Partners, New York
With a monster movie sound track and a pervasive sense of dread, this spot contemplates the early-morning horror that lays beyond a department store's glass doors.
Brand: Subway Sandwiches
Agency: McCarthy Mambro Bertino, Boston
Sherman and Herman Smith and their relatives explain how the twins each lost 100 pounds by eating Subway sandwiches for seven months. The latest promo for Subway's low-fat fast-food sandwiches.